A Guide to Selling Your Independent Insurance Agency

Selling your independent insurance agency: Navigating the sale

If the time has come for you to explore selling your independent Insurance Agency or Book of Business, we at MKL can help you avoid the pitfalls that come with the complicated path of keeping the process confidential, maximizing the value of what you have built and finding the right buyer who will pay you cash at the close of the sale.

1. Keep it confidential when selling your independent insurance agency
Confidentiality protects your ongoing business from the uncertainty that results when employees, producers, clients, your carriers and your competition know you are thinking of selling your insurance agency. When selling your insurance agency, they may all get nervous and do things that can cost you money or affect the sale price you are trying to achieve. It is critical that the sale of an ongoing Insurance Agency or Book of Business be kept confidential until the deal is binding.

2. Maximize the value of the Agency or Book of Business you are selling
Knowing how and where to market your business, knowing what to say and what not to say and keeping it confidential, can increase your chances of maximizing the sale price of your Insurance Agency or Book of Business. This is what we at MKL are known for, this is what we do when selling your insurance agency.

3. Take the long view
Selling your insurance agency book of business by yourself has several pitfalls besides alerting the people in your circle of work that you are selling. Don’t be shortsighted and think you can save money by doing this yourself. This can negatively affect your business by tying up your time with prospects and perhaps giving away proprietary information that should remain confidential until a deal is in place.

4. Find an expert Agency-Broker to help – a true specialist
The best choice to make when thinking of selling your Insurance Agency or Book is to get help from someone who knows and understands the insurance business and has experience in successfully selling these businesses… someone who only sells Insurance Agencies and Books of Business. In other words… a true specialist.

We can help sell your independent insurance agency no matter
what city or state your business is based.


Please contact us to see if we can assist you or answer
any questions relating to selling your Insurance
Agency/Book of Business.

All contact is treated with strict Confidentiality.


Why Choose the MKL Team?

MKL specializes in selling independent Insurance Agencies and Books of Business throughout the USA and we do our best to provide our clients with a “seamless experience.” In addition to understanding the need for strict confidentiality, we help our clients maximize the value of their Agency/Book of Business and anticipate and address important issues that arise during the sales process when selling your insurance agency.

Mike Maiman has 30 years experience in brokering business sales, tallying more than $40MM in commercial transactions. He is an expert broker as well as a business developer – at one time he managed a series of companies that grossed $50MM in annual sales. A leader in sales, mergers, and acquisitions of business opportunities, Mr. Maiman has a California Real Estate Broker license and is also is licensed for Fire & Casualty and Life Insurance.

Mr. Maiman has a Bachelor of Arts degree from California State University of Los Angeles and was on the Board of Directors of Jewish Big Brothers of Los Angeles for five years. He excels in solving the problems that most Independent Agents and Brokers face on a daily basis and his expertise is available to help you.

Gary D. Hairapedian, Van Nuys, CA

"Please accept my sincere appreciation for always being accessible, informative and supportive. You found and secured the "perfect match" for my Agency and your integrity allowed me to stay confident throughout the process. Thanks to this healthy acquisition, the twenty years of my life’s investment and dedication to my Agency became even more meaningful as it provided a secure exit and a beautiful grand finale. I cannot thank you enough for this!"

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agency-broker.com
5
2020-01-15T11:00:14-08:00
"Please accept my sincere appreciation for always being accessible, informative and supportive. You found and secured the "perfect match" for my Agency and your integrity allowed me to stay confident throughout the process. Thanks to this healthy acquisition, the twenty years of my life’s investment and dedication to my Agency became even more meaningful as it provided a secure exit and a beautiful grand finale. I cannot thank you enough for this!" Read More

Bodie Taylor

"I have done three deals thru Mike. He is extremely professional and great to work with. He was honest and direct in all my expectations and goals. I would highly recommend Mike."

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agency-broker.com
5
2022-05-11T08:33:30-08:00
"I have done three deals thru Mike. He is extremely professional and great to work with. He was honest and direct in all my expectations and goals. I would highly recommend Mike." Read More

Khandan Hosseini

"Mike was great to deal with! At first I thought I could manage the sales of our Commercial book but then quickly realized that I needed help. Talked to Mike... He got busy and found me a great buyer! He is involved in the whole process and was very professional. I highly and firmly recommend him for the sale or buy of any book of business!"

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agency-broker.com
5
2022-05-11T08:36:25-08:00
"Mike was great to deal with! At first I thought I could manage the sales of our Commercial book but then quickly realized that I needed help. Talked to Mike... He got busy and found me a great buyer! He is involved in the whole process and was very professional. I highly and firmly recommend him for the sale or buy of any book of business!" Read More

Curtis Jeffery

"Michael helped me sell my business quickly and made the process so simple. It was well worth it for me to just focus on my business while he lined up a buyer within a few days of talking with him. He was able to help me sell for more than I was expecting. I am very grateful I came across Michael and his company online and highly recommend reaching out if you are trying to sell your insurance agency."

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agency-broker.com
5
2022-05-11T08:37:21-08:00
"Michael helped me sell my business quickly and made the process so simple. It was well worth it for me to just focus on my business while he lined up a buyer within a few days of talking with him. He was able to help me sell for more than I was expecting. I am very grateful I came across Michael and his company online and highly recommend reaching out if you are trying to sell your insurance agency." Read More

Kirk Stoddard

"Mike Maiman has been a Godsend! First, he found me buyers that I could have never found myself through his advertising program. Second, he protected my confidentiality by making sure all buyers had signed NDA's so I could feel comfortable about sharing information about my business. Third, he guided me through the negotiation process with the buyer to make sure I received the maximum value for my business. The whole process was made easier by Mike's professionalism and expertise. I highly recommend him for anyone in my position of needing to their business!"

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agency-broker.com
5
2022-05-11T08:37:56-08:00
"Mike Maiman has been a Godsend! First, he found me buyers that I could have never found myself through his advertising program. Second, he protected my confidentiality by making sure all buyers had signed NDA's so I could feel comfortable about sharing information about my business. Third, he guided me through the negotiation process with the buyer to make sure I received the maximum value for my business. The whole process was made easier by Mike's professionalism and expertise. I highly recommend him for anyone in my position of needing to their business!" Read More

Sonia Alvarez

I wish to express my heartfelt gratitude for the speedy, courteous and knowledgeable service I have received from Mike. Thank you for assisting me so quickly and efficiently with regards to selling my Agency. From the beginning and throughout the closing process, Mike was always on top of it, and he was quickly available when I had questions. He patiently and knowledgeably walked me through any questions I had, no matter how big or small. THANK YOU!!!!

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agency-broker.com
5
2022-05-11T08:38:32-08:00
I wish to express my heartfelt gratitude for the speedy, courteous and knowledgeable service I have received from Mike. Thank you for assisting me so quickly and efficiently with regards to selling my Agency. From the beginning and throughout the closing process, Mike was always on top of it, and he was quickly available when I had questions. He patiently and knowledgeably walked me through any questions I had, no matter how big or small. THANK YOU!!!! Read More

Frank Noble

I retained Mike in April in the height of the pandemic. He advised me, and was extremely patient through the entire process. He brought me several buyers for me to chose from. Thanks to him, I got more than I initially thought I would. You will find him helpful and a great listener for your concerns. I highly recommend him to anyone wishing to retire from their business.

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agency-broker.com
5
2022-05-11T08:39:06-08:00
I retained Mike in April in the height of the pandemic. He advised me, and was extremely patient through the entire process. He brought me several buyers for me to chose from. Thanks to him, I got more than I initially thought I would. You will find him helpful and a great listener for your concerns. I highly recommend him to anyone wishing to retire from their business. Read More

Jean A. Turley, Coldwater, KS

"The Sales Transaction was effortless with complete & clear instructions in what to expect with the next step... After only a few weeks did I get my first offer that became my final. I cannot thank you enough for your patience with me and for bringing the buyer & myself together."

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agency-broker.com
5
2019-05-28T16:15:20-08:00
"The Sales Transaction was effortless with complete & clear instructions in what to expect with the next step... After only a few weeks did I get my first offer that became my final. I cannot thank you enough for your patience with me and for bringing the buyer & myself together." Read More

Leilani Rogers, Enid, OK

"I cannot thank you enough for locating the PERFECT buyer for my Agency. You were so very helpful, informative, professional, You made this nerve-racking adventure a smooth sailing experience.

I would have NEVER been able to take this on by myself. Thank you for everything."

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agency-broker.com
5
2017-12-13T14:15:31-08:00
"I cannot thank you enough for locating the PERFECT buyer for my Agency. You were so very helpful, informative, professional, You made this nerve-racking adventure a smooth sailing experience. I would have NEVER been able to take this on by myself. Thank you for everything." Read More

S. G., Elizabeth, NJ

"I would really like to express my appreciation for your service. The way that you handled my transaction was quick and easy. You really are an expert! I put the sale of my business in your hands and you got the deal done. Thanks again!"

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agency-broker.com
5
2015-12-15T18:32:56-08:00
"I would really like to express my appreciation for your service. The way that you handled my transaction was quick and easy. You really are an expert! I put the sale of my business in your hands and you got the deal done. Thanks again!" Read More

Dan Mouton, Gonzalez, LA

"I can't express enough thanks to you for the way you handled this process. As you know, we tried a local broker with a national franchise, and they wanted to sell cheap, and make a quick sale. You were able to find a buyer to accept terms and price for what we felt our business was worth, didn't think we would ever get. It will be easy to recommend you with confidence to others as a true professional!"

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agency-broker.com
5
2015-12-15T18:33:50-08:00
"I can't express enough thanks to you for the way you handled this process. As you know, we tried a local broker with a national franchise, and they wanted to sell cheap, and make a quick sale. You were able to find a buyer to accept terms and price for what we felt our business was worth, didn't think we would ever get. It will be easy to recommend you with confidence to others as a true professional!" Read More

Sue Gregory, Sherman, TX

"Your contacts were invaluable; your calm reassurance throughout the process gave me great peace. Your professionalism and intricate knowledge of this industry were appreciated by all. Thanks for everything."

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agency-broker.com
5
2015-12-15T18:34:52-08:00
"Your contacts were invaluable; your calm reassurance throughout the process gave me great peace. Your professionalism and intricate knowledge of this industry were appreciated by all. Thanks for everything." Read More

Tony Lee, Kansas City, MO

"I wanted to thank you for representing me in the sale of my Personal Lines Book of Business. You are a true professional and very knowledgeable about the insurance agency acquisition process. This was the first time I sold a business and you made it easier than I anticipated."

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agency-broker.com
5
2015-12-15T18:35:19-08:00
"I wanted to thank you for representing me in the sale of my Personal Lines Book of Business. You are a true professional and very knowledgeable about the insurance agency acquisition process. This was the first time I sold a business and you made it easier than I anticipated." Read More

Stan Hubbell, Ojai, CA

"Throughout the process of finding the right buyer for my company, Mike maintained the highest level of professional ethics while keeping his naturally calm demeanor. In the end, he is worth every penny of the commission he earns and I would recommend you contract with Mike Maiman if you are really serious about selling your business and getting the best results."

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agency-broker.com
5
2016-01-08T21:36:11-08:00
"Throughout the process of finding the right buyer for my company, Mike maintained the highest level of professional ethics while keeping his naturally calm demeanor. In the end, he is worth every penny of the commission he earns and I would recommend you contract with Mike Maiman if you are really serious about selling your business and getting the best results." Read More

Linda A., Dade County, FL

"I cannot tell you how excited I am about this transition. I knew the Buyers would offer great potential for our staff, clients and everyone else associated with our Agency, but I had no idea the future would look this bright.
Thank you again for bringing us together. On behalf of myself and my Partners, we express our sincere gratitude."

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agency-broker.com
5
2020-03-23T11:25:18-08:00
"I cannot tell you how excited I am about this transition. I knew the Buyers would offer great potential for our staff, clients and everyone else associated with our Agency, but I had no idea the future would look this bright. Thank you again for bringing us together. On behalf of myself and my Partners, we express our sincere gratitude." Read More
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